iPod Holiday Shoppers: 30% Replacing Older iPod

It is always nice to know that your customers come back to buy again. This means that they are satisfied and a satisfied consumer is the greatest asset for any business. It looks like Apple is in very good shape with their iPod, especially the 5th-generation video iPod released on Oct, 2005. Preliminary reports suggest the video iPod has been outselling the iPod Nano in some stores, while the complimentary video iTunes store sold over 1 million videos in 20 days.

Research firm Fulcrum Global Partners is predicting that 10 million iPods will be sold this Christmas season, that's double the 5.3 million iPods that sold last holiday season. And another research firm, Piper Jaffray, says that one third of them will be sold to consumers either replacing an older iPod or purchasing a second or third one.


 iPod nano released on Sep, 2005.

Piper also says that there is a growing market for used iPods, one that may eclipse the single digit sales of new players by iPod competitors. According to NPD Group, last September Sandisk was second in DAP (Digital Audio Player) sales with 4.7% of the market, HP third with 2.8%, iRiver with 2.6% and Creative with 2.3%. Apple iPod now holds 75.7% of the new player market.